How to Write A Craft Beer Review in 6 Easy Steps

How to Write A Craft Beer Review in 6 Easy Steps

Looking out the window I notice that it’s a gorgeous sunny morning- just the one I’ve been waiting for to create images for my next craft beer review.  It’s 9am, the baby is sleeping, let’s get this show on the road.

Step 1: Start setting up for the shoot outside and realize its a lot colder than I thought.  That sunshine can be deceiving.  I run back inside, find a hoodie and commence photo shoot once again.  Things running through my head- “Gosh this beer is gorgeous.  Ooo, let’s find some real honey.  Hmmm, how do I prop this up without honey going in approximately 5 million directions?!”

Step 2: Photo shoot is over and the baby is awake.  Take a quick sip of my subject and then stash in the fridge for tasting session later because though it’s 5 o’clock somewhere, it is definitely 9:30 here and I have a busy day ahead of me.

Step 3: It’s afternoon and the older kids are home from school.  Obviously it’s time to take beer out of fridge and get ready to taste and observe.

Step 4: Realize 2 hours later that I took aforementioned beer out for taste testing.  Try it anyway.  It’s delicious.  But it’s warm.  Drink it anyway.  Resolve to make more taste observations tomorrow.

Step 5:  The following evening, after all children are in bed and I am properly placed under my favorite blanket ready for a little Netflix, I finally taste  the beer to its fullest.  I’m not a huge IPA fan (gasp, I know, I shamefully admit to the entire craft beer world that its not my favorite), which is why I went a different direction when looking for which beer I would taste.  Sketchbook Brewery’s Honeybird Pale Ale seemed like a good fit for my beer drinking preferences.  The hints of locally-sourced basil and honey make for an experience on the palette that is unique to the pale ale world.  I could definitely see myself drinking this beer on a warm summer day- paired with some honey goat cheese from Trader Joe’s and some sort of delightful cracker or soft bread.

Step 6:  Go to bed.  Because seriously, this is all gonna happen again tomorrow.  The kids and the chaos and the warm beer.  If I’m lucky, maybe a cold beer too.

by Jamie Engelhardt, Operations and Marketing Manager, Lance CPA Group


About Jamie Engelhardt

If she’s not photographing every single elementary school event for her kids’ school, you’ll probably find Jamie binging on chips, salsa and margaritas with one of her closest friends. Jamie graduated from the University of Northwestern with a degree in Intercultural Studies. Her passion for photography and creativity led her down the path to marketing.