Josh LanceJosh Lance
Joshua Lance CPA LLC is Officially Now Lance CPA Group

Joshua Lance CPA LLC is Officially Now Lance CPA Group

We are excited to announce that we are officially now Lance CPA Group!  Over the past year we’ve been working through a re-branding process to better reflect what our firm is and what we believe.  When I started Joshua Lance CPA, LLC almost four years ago, it was just me- and like a lot of small sole practitioner CPA firms, they go by the name of the owner.  However, as our firm has grown the past four years, it has become much more than just me.  As we’ve added both team members and  service offerings, Joshua Lance CPA, LLC no longer fits who we are.

We started the re-branding process trying to develop a brand that better fit who Joshua Lance CPA, LLC grew up to be.  Our team worked with David Kelbaugh and the great people of Tacklebox.  David and team helped us walk through our own internal impressions of the firm as well as the impressions of our customers.  Based on the feedback we received, Tacklebox created a few different brand concepts. Eventually we developed the brand belief  “We Believe Your Small Business is Important Business.”  You can see our brand manifesto here.  We also worked with the team at Tacklebox to come up with a new name for the firm.  The name Lance CPA Group is a statement that we are more than just one person.  Now that our team is more than just me, it make sense for our name to reflect that.

We worked with the amazing team at Tandem Creative to come up with our new logo.  They did a great job taking ideas from the new brand to develop our logo.

We are excited about this new change and what it means for the future for our firm.  Please let us know your thoughts!

About Josh Lance

A licensed certified public accountant (IL) and Chartered Global Management Accountant, Josh is also a family man who calls Chicago home.  Before venturing on his own with a mission to help small businesses, Josh spent his early career at a top-10 national public accounting firm before working at an ultra high net worth family office.  Josh is also an adjunct professor at Northwestern University in Evanston, IL.  He enjoys making wine at home, cooking, traveling, and cheering on his favorite football and soccer teams. Josh was honored by being selected to the 2017 class of the AICPA Leadership Academy and was named as one of the 40 under 40 in 2017 by CPA Practice Advisor.